Consumer Law Issues: Paying for Business Reviews

lundi 15 septembre 2014

Hi All,



Is this legal? If not, is there a way to make this legal?



I'm thinking about starting a business that works as a platform where consumers and businesses can connect. Here a consumer offers to post an "Honest" review for this business to yelp, amazon, or trip advisor for a price.



This "exchange" would work to ensure there is a Chinese walls between these two parties so the they cannot freely communicate in order to ensure the review is unbiased. The consumer would get a fee and a small fee would also be given to my company for the transaction.



The goal of this business is to motivate people to take action and write a review for a business which they have used; however, even if we suggest the review be honest you cannot control what consumers do on their personal yelp, amazon, trip advisor accounts. If all parties are working honestly is there risk here? I know there is risk when there is deception; however, paying someone to take action (writing a review which could be good or bad for the company) and paying someone to write a good or fake review seem quite different. I just want to make sure that if we disclose on our site that the intent is to write honest reviews is any one at risk here?



Thanks for your help.





Consumer Law Issues: Paying for Business Reviews

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